Services

Make impact with your brand
For more than 15 years, Heldergroen has been creating sustainable brands and impactful campaigns. We do this in various stages. Below, you can choose which steps suit you.
In the ideal world we kick off with a joint Ideal World session. This way we get to know each other well, we gain insights and we create internal support. We use this as a foundation for building your brand and for creating campaigns that will positively move your target groups.
If there is anything that we have learned over the past years, it’s how you turn “doing good” into a business case.
Ideal World-model Heldergroen
Heldergroen Ideal World-model: brand strategy principles based upon ‘binnen beginnen is buiten winnen’ and the Sustainable Development Goals of the United Nations.

STRATEGY

Discover your brand ideals and both your markets and societies sweet spot with our Ideal World model. Together, with our brand strategist and planners, we will take a deep dive into your brand and organisation. We determine your brand positioning, marketing and communication strategy and use this as a foundation to build a strong, striking brand. A brand that is (and stays!) relevant in the world of tomorrow.

Our services
  • Brand Portfolio
  • Brand Positioning
  • Marketing and Communication Strategy
Case

‘Our new manifesto is a wonderful translation of the culture TNO people share and concisely expresses the reasons they once opted for TNO.’

– REGINA VAN HOOF, DIRECTOR MARKETING & COMMUNICATIONS TNO

TNO Innovation for Life

BRANDING

Would you like your sustainable brand, its impact and relevance to society to be clearly visible and unmistakably yours? We can help you achieve that. We’ll define exactly what it is that makes your brand unique, and translate it into a visual identity and tone of voice that perfectly aligns with your brand. We create inspiring brand manifestos your employees can embrace and actively promote. Fresh, contemporary designs, ranging from logo and key visual to packaging and relevant offline and online communication tools. All contributing to your goal of a distinctive brand with a strong foundation.

Our services
  • Brand Identity
  • Brand Communication
Case

‘Heldergroen really understands the depth and complexity of our field. They have the ability to communicate our message in a bright way.’

– HARALD FRIEDL, CEO CIRCLE ECONOMY

Circle Economy

CAMPAIGNS

Increased awareness for your brand, product or service. Increased number of fans and brand advocates. Increased conversion and sales. Whatever your short-term or long-term goals are, we’ll make sure to actively engage your target audience, connect them with your brand and realize positive moment. To this end we produce tailor-made campaigns. From start to finish. Concept to execution. While always safeguarding that our campaigns fit your brand’s mission and mentality. Campaigns with maximum impact and publicity.

Our services
  • Brand Campaign
  • Activation Campaign
  • Social Content
Case

‘After eighteen months, 83 percent of the 12,000 employees indicated that they were familiar with the values. 73 percent indicated that their values inspired to carry out the correct behaviour. And 69 percent said that colleagues were familiar with the core values and actively applied them.’  

– VODAFONE-ZIGGO, CULTURAL CHANGE BY INTERNAL BRANDING

Vodafone Ziggo

EVENTS AND INSPIRATION

Sander Veenendaal is the founder of Heldergroen, columnist at Adformatie and Marketing Tribune. With his Brand Your Value-story he inspires entrepreneurs and employees about value creation and the enormous potential of ideals. In addition, Heldergroen regularly organizes events and our strategists inspire with keynotes and workshops at companies and events.

Some of our events:

  • Workshop Sustainable Branding with the SDGs
  • ‘De Toekomst van de Marketeer’ at Circl during the ‘Week of the Circular Economy 2020’.
Case

‘It was such a pleasure discussing tomorrow’s marketing.’

THOMAS KOLSTER,
THE FUTURE OF THE MARKETEER IN COLLABORATION WITH PAKHUIS DE ZWIJGER AT CIRCL.

Pakhuis de Zwijger

Discover which approach works best for your brand.

Do you want to know how we can help you with strategy, brand identity and campaigns?
Contact us.

How to start a positive movement?