Translation to design and tools
We also incorporated students and parents in the process, to enhance the consensus, and held internal sessions with management of all schools. By doing that we made sure that directly after the merger, the organisation launched with a perfectly fitting new identity. Without missing a beat, we moved forward with the development of the brand manifesto, visual identity and the execution of tools such as e-mail signatures, PowerPoint presentations, business cards and stationery. In the process we created a brand that shines bright on all levels. By helping with the design of the new website we also made sure the positioning online was on par.