Building a strong brand in a market that is under social pressure
Finance is the driver behind the economy. A driver that is now, more than ever, a matter of public debate. The image of banks has been seriously dented over the years. Confidence is gone. So, how can you build a strong brand in such a context? By capitalising on the human factor of the financial sector. With a new positioning based on an internal strategy that realises external movement. Start inside, win outside. Exactly what we did for the Volksbank.